A TABLE THAT CHAIRS THE MEETING

We built a table that playfully keeps meetings under control for one of the world's largest ad agencies.

e were approached by Wieden + Kennedy to create a meeting table that would be more useful than just a place to rest notepads and coffee cups (although it had to do that too).

The solution came from thinking about how people actually behave in meetings – surreptitious checking of phones, disengaged attendees and items getting missed due to lack of focus. We realised that even though everyone has access to the time (phones, watches, maybe even a boardroom clock), there is no sense of time in relation to the meetings duration. The solution was TimeTable.

TimeTable helps participants better manage their meetings by instilling a shared awareness of the passing time – controlling the meeting in an elegant and unobtrusive manner. A simple twist of a dial sets the length of the meeting. Ten illuminated panels appear under the surface of the table,with each panel representing a tenth of the meetings duration. As the time passes, panels switch off, a sound effect is played, and once the allotted meeting time has elapsed TimeTable politely informs attendees “This meeting is now complete, please leave the room in an orderly fashion".

There was even a hidden disco mode for when meetings went really well!

Used by both creatives and planners alike, the project was recently showcased in a book on how to have better meetings (“Will there be donuts?").

The results

FEATURED IN BEST SELLING BUSINESS BOOK WILL THERE BE DONUTS?

FEATURED IN BEST SELLING BUSINESS BOOK WILL THERE BE DONUTS?

ESTIMATED SAVING OF 720 HOURS A YEAR IN LOST TIME.

ESTIMATED SAVING OF 720 HOURS A YEAR IN LOST TIME.

2,343 COFFEES DRUNK

2,343 COFFEES DRUNK