Telling stories with products

  • PROJECT
  • StoryBox
  • CLIENT
  • icoEx Projects
  • PROJECT
  • StoryBox
  • CLIENT
  • icoEx Projects

We created a way of triggering actions such as video content, tweets or physical actions just by placing an object on top of a surface.

The object uses NFC, the same technology that's in your Oyster Card, to trigger a number of actions. Using small stickers, placed on products, the technology can be used to tell different stories, just by putting different products on the box. It uses bluetooth so that it is completely wireless.

The box itself was created by award-winning furniture designer, Gavin Coyle.

The results

Increase social engagement by 40%

Increase social engagement by 40%

Engaged over 5K people

Engaged over 5K people

Engaged over 5K people

Engaged over 5K people

Top-selling product in the category

Top-selling product in the category