Visualising the emergence of new technologies

  • PROJECT
  • KPMG Tech Horizons
  • CLIENT
  • KPMG
  • PROJECT
  • KPMG Tech Horizons
  • CLIENT
  • KPMG

We created a data visualisation tool for KPMG to analyse and represent emerging, evolving and expiring technologies.

KPMG approached us with the task of creating an online an interactive tool, highlighting technologies or trends that will cause changes to business.

The infographic placed technologies on a spectrum that represented where in its lifecycle it currently sat, from 'never going to happen', through 'Today' and ending at 'Never going to happen'.

Each technology was given shape and colour, to represent other aspects, such as its potential to disrupt an existing market and a public poll that asked users to confirm or challenge KMPG's view.

Another key component was the measurement of social buzz around each technology. Capturing the volume of tweets around associated key words over the past 7 days, we used a logarithmic algorithm to represent the number of tweets, with the largest ring representing millions of mentions.

The results

TENS OF MILLIONS OF TWEETS ANALYSED

TENS OF MILLIONS OF TWEETS ANALYSED

40 TECHNOLOGIES PROFILED

40 TECHNOLOGIES PROFILED

3K+ POLL RESULTS TAKEN

3K+ POLL RESULTS TAKEN