Turning Instagram photos into Christmas decorations

  • PROJECT
  • Instabauble
  • CLIENT
  • ico Design
  • PROJECT
  • Instabauble
  • CLIENT
  • ico Design

We created a personal and memorable christmas card and website for our sister company that turns Instagram photos with the hashtag #christmas into decorative baubles.

Having always loved the simplicity of Instagram and noticing the amount of hashtags used, we felt that making a Christmas service would be a playful way to celebrate the festive period.

We didn't want to just create another filter, but wondered how else we could give users a fresh way of looking at their images. So we created a way of turning Instagram pictures with the hashtag #christmas into decorative baubles. Exploring algorithms that analyse colours in a photograph and highlight the dominant ones, we then created a bauble from these colours.

Once we were happy with the results, we built a site to show them all off in chronological order or view by Instagram username to see Instabaubles from a friend, colleague or anyone else's images.

By repurposing the technology slightly to make a single bauble of all our friends' #Christmas tagged pics, we produced some traditional Christmas cards, die cut so they can actually be made into a physical bauble and hung on your tree. Clients and friends got their's in the post, for everyone else, we like to think of instabauble.com as our little treat; simple, social and seasonal.

The results

Over 1000 unique printed cards created and sent out

Over 1000 unique printed cards created and sent out

Millions of photographs processed and displayed

Millions of photographs processed and displayed