Turning Instagram photos into Christmas decorations
- ico Design
- ico Design
We created a personal and memorable christmas card and website for our sister company that turns Instagram photos with the hashtag #christmas into decorative baubles.
Having always loved the simplicity of Instagram and noticing the amount of hashtags used, we felt that making a Christmas service would be a playful way to celebrate the festive period.
We didn't want to just create another filter, but wondered how else we could give users a fresh way of looking at their images. So we created a way of turning Instagram pictures with the hashtag #christmas into decorative baubles. Exploring algorithms that analyse colours in a photograph and highlight the dominant ones, we then created a bauble from these colours.
Once we were happy with the results, we built a site to show them all off in chronological order or view by Instagram username to see Instabaubles from a friend, colleague or anyone else's images.
By repurposing the technology slightly to make a single bauble of all our friends' #Christmas tagged pics, we produced some traditional Christmas cards, die cut so they can actually be made into a physical bauble and hung on your tree. Clients and friends got their's in the post, for everyone else, we like to think of instabauble.com as our little treat; simple, social and seasonal.
Over 1000 unique printed cards created and sent out
Millions of photographs processed and displayed