Finger Lickin' installation gets audience in a flap

  • PROJECT
  • Flap for Freedom
  • CLIENT
  • V&A
  • PROJECT
  • Flap for Freedom
  • CLIENT
  • V&A

The V&A asked us to create an installation for their annual Village FĂȘte. that people of all ages would be compelled to take part in. The solution was a 'beat the clock' game based around the idea of racing battery hens out of their cages. We customised battery-powered chickens so they became controlled by the frenzied movement of two flapping competitors.

A wooden chicken run hid the digital hardware, and a digital camera was concealed within the signage. Farmyard props, a scoreboard and a few bales of hay acted as the finishing touch. The installation was a resounding success with hundreds of players taking part and was featured in the D&AD annual.

The results

Increase social engagement by 40%

Increase social engagement by 40%

Engaged over 5K people

Engaged over 5K people

Engaged over 5K people

Engaged over 5K people

Top-selling product in the category

Top-selling product in the category