Bringing colour and texture to life online

  • PROJECT
  • Colorplan Website
  • CLIENT
  • G.F Smith
  • PROJECT
  • Colorplan Website
  • CLIENT
  • G.F Smith

Working with branding agency MadeThought, we built a standalone site for GFSmith's flagship product Colorplan.

The Colorplan paper range has long been something of a favourite with designers so everything had to reach a particular standard.

The site allows users to mix and match different paper colours. The colours in the range are represented by discs and users can select a colour and then bring in complementary or similar colours alongside their chosen circle.

Elsewhere in the site, users can choose 'weights' and video clips of someone handling each stock attempt to convey its qualities. 'Embossings' displays close-ups of the various textures available and the 'Using Colorplan' section includes technical information and extras such as envelopes.

The site also responds to location - offering different versions for different international territories.

Visit colorplanpapers.com

The results

FEATURED IN CREATIVE REVIEW AND IT'S NICE THAT

FEATURED IN CREATIVE REVIEW AND IT'S NICE THAT

BESPOKE CMS

BESPOKE CMS

SUPPORTED IN 5 LOCALITIES

SUPPORTED IN 5 LOCALITIES