Truly personal data visualisation

  • PROJECT
  • Biometric data visualisation
  • CLIENT
  • Wellcome Collection
  • PROJECT
  • Biometric data visualisation
  • CLIENT
  • Wellcome Collection

We were asked by the Welcome Collection to design and produce an interactive installation that would intrigue visitors and encourage users to question preconceived ideas of biomedical data and what it means to be human. The brief stipulated that we should not explore personal privacy issues, but motivate users to reflect on the technology involved and images generated.

We worked closely with the client to develop outcomes that would be information rich, aesthetically beautiful and allow users to see not only their own results, but to explore and interpret comparative data sets.

The exhibit takes biomedical data – fingerprint, iris scan, heart rate, height and age – and transforms this raw data to create a unique personal 'bio-identity'. The unique mark can then be viewed with other visitors' marks and grouped by age, height or heart rate. This 'bio-identity' can be emailed and then used by the creator as their own personal logo to be printed on to t-shirts, turned into mobile phone wallpaper, used as a personal avatar or made into a tattoo.

The interactive was designed to be a part of the permanent collection so they had to be robust enough to operate for a minimum of 5 years. As we had to utilise either innovative technology and multiple hardware input devices, we built various prototype versions that were tested on and off-site before launch.

The results

Over 1000,000 biometric identities created

Over 1000,000 biometric identities created

D&AD award winner interactive installation category

D&AD award winner interactive installation category

“The ability to deliver both a cutting edge and robust solution is rare.” Dr Steve Cross, Wellcome Collection.

“The ability to deliver both a cutting edge and robust solution is rare.” Dr Steve Cross, Wellcome Collection.