icoEx

​Written in 1931, John Caples' 'Tested Advertising Methods' breaks down the fundamentals of advertising. So much of still applies to agile, search engine marketing and more.

Despite what many people claim, measuring the value of digital experiences is almost never impossible. It is often complex, sometimes expensive and like many other forms of marketing, such as TV or radio, not a precise science, but like every other form of marketing it should always be attempted. With an ever increasing marketing toolbox, we need to know what works, and what doesn’t.