blog

POSTED BY

Steve Lloyd

15.09.2016

Reasons to DO

As so often happens, its only after the event that insight and understanding happens. This was certainly the case with the Reasons.to conference in Brighton last week.

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blog

POSTED BY

Steve Lloyd

18.08.2016

Brainstorming doesn't help creativity, content workshops could work better and here's why.

For a while now we've been thinking about ways to make workshops more user-focused and more productive. A great article in Fast company on the flawed nature of collective brainstorming, galvanised some of these thoughts.

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blog

POSTED BY

Steve Lloyd

05.07.2016

Communication breakdown?

After a week where the UK has gone from being an influencer on the world stage to a disorganised disparate laughing stock, it seems that communication (both what and how we consume) has played a part. And that misinformation, confirmation bias and the cult of personality have helped get us to this point. I've been thinking about how much this is a reflection of our fragmented media consumption and what it means going forward for those of us in the communication sector. How much does what we consume depend on our age, location or lifestyle?

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blog

POSTED BY

Steve Lloyd

27.04.2016

Stop thinking about how your communication looks.

If you work in branding, advertising or marketing then you probably spend a lot of your time making products and services look good. This makes perfect sense, but we should surely take it as a given that communicating our clients' offer in the best light possible is key. An engaging brand, a beautiful object or efficient service is the result of people spending time crafting messages and imagery.

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blog

POSTED BY

Steve Lloyd

18.05.2015

Saving lives with showtunes

Fort Bragg is almost a byword for tough macho posturing, it’s home to the US army airborne and special forces divisions. It acts as the final preparation station for men about to go to war. It is maybe one of the last places that you would expect to find a tradition of musical theatre. And yet for over 20 years, from 1970 to the early 90’s there was always a musical show that was compulsory to attend.

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blog

POSTED BY

David Rogerson

04.12.2014

HOW TO MEASURE THE ROI OF YOUR DIGITAL EXPERIENCES

Despite what many people claim, measuring the value of digital experiences is almost never impossible. It is often complex, sometimes expensive and like many other forms of marketing, such as TV or radio, not a precise science, but like every other form of marketing it should always be attempted. With an ever increasing marketing toolbox, we need to know what works, and what doesn’t.

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