icoEx

For a while now we've been thinking about ways to make workshops more user-focused and more productive. A great article in Fast company on the flawed nature of collective brainstorming, galvanised some of these thoughts.

What if it was engaging, easy to learn and as engaging to play as a game of cards? What if it could rapidly lead to the creation of a robust and comprehensive strategy for any business?

Actually we can add bubble-wrap, Silly Putty and Viagra to this list. They are all products or services that we now use in a way that was not how their creators intended.

I’m not sure if sliding down a mountain is a great analogy for making a case about changing the way you do business, but bear with me, because at the end of the article it’ll all make perfect sense.