Brainstorming doesn't help creativity, content workshops could work better and here's why.
For a while now we've been thinking about ways to make workshops more user-focused and more productive. A great article in Fast company on the flawed nature of collective brainstorming, galvanised some of these thoughts.READ MORE
What if putting together a digital content strategy was fun?
What if it was engaging, easy to learn and as engaging to play as a game of cards? What if it could rapidly lead to the creation of a robust and comprehensive strategy for any business?READ MORE
WHAT DO TWITTER, BRANDY AND POST-IT NOTES HAVE IN COMMON?
Actually we can add bubble-wrap, Silly Putty and Viagra to this list. They are all products or services that we now use in a way that was not how their creators intended.READ MORE