blog

POSTED BY

Steve Lloyd

15.01.2016

How customer experience is saving the world (or What if Tony Stark sold cars?)

What if the cars that he sold were amazing electric creations that did 0-60 in 2.8 seconds? And what if they could be charged in 20 minutes for free? And what if they would help save the planet? And what if the cars cost about the same price as a BMW?

READ MORE
blog

POSTED BY

David Rogerson

26.05.2015

Experience Design and time

E​xperience design is the practice of designing products, processes, services, events, and environments where the focus is on the quality of the user experience, delivered with sensitivity to the context.

READ MORE
blog

POSTED BY

David Rogerson

04.12.2014

HOW TO MEASURE THE ROI OF YOUR DIGITAL EXPERIENCES

Despite what many people claim, measuring the value of digital experiences is almost never impossible. It is often complex, sometimes expensive and like many other forms of marketing, such as TV or radio, not a precise science, but like every other form of marketing it should always be attempted. With an ever increasing marketing toolbox, we need to know what works, and what doesn’t.

READ MORE
blog

POSTED BY

David Rogerson

10.11.2014

GOOD DESIGN IS GOOD BUSINESS (EVEN FOR STARTUPS)

Design is often seen as waste, especially in the early stages of a startup, but taking some time to consider what you stand for and how you look can save pain, heartache and even get you users, press and that VC funding!

READ MORE
blog

POSTED BY

David Rogerson

01.05.2014

Occupying the Queue

Britain has a reputation for being a nation of queuers. It is said that if we see a queue we join it. There are no reliable statistics, but estimates suggest we spend between 6 months and 4 years of our lives waiting in line. All of us have felt the pain and frustration of queuing. The psychology and economics of queuing have spawned whole strands of academic study. Managing queues can define success or failure. This article looks at the psychology of queuing and tactics for improving them.

READ MORE