Brainstorming doesn't help creativity, content workshops could work better and here's why.
For a while now we've been thinking about ways to make workshops more user-focused and more productive. A great article in Fast company on the flawed nature of collective brainstorming, galvanised some of these thoughts.READ MORE
What if putting together a digital content strategy was fun?
What if it was engaging, easy to learn and as engaging to play as a game of cards? What if it could rapidly lead to the creation of a robust and comprehensive strategy for any business?READ MORE
How customer experience is saving the world (or What if Tony Stark sold cars?)
What if the cars that he sold were amazing electric creations that did 0-60 in 2.8 seconds? And what if they could be charged in 20 minutes for free? And what if they would help save the planet? And what if the cars cost about the same price as a BMW?READ MORE
Saving lives with showtunes
Fort Bragg is almost a byword for tough macho posturing, it’s home to the US army airborne and special forces divisions. It acts as the final preparation station for men about to go to war. It is maybe one of the last places that you would expect to find a tradition of musical theatre. And yet for over 20 years, from 1970 to the early 90’s there was always a musical show that was compulsory to attend.READ MORE