blog

POSTED BY

Steve Lloyd

15.08.2017

Why getting seen increasingly means being heard

What was the last good book you listened to? Or opinion piece you caught? Have you noticed the current rise in the volume of audio?

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blog

POSTED BY

Steve Lloyd

18.08.2016

Brainstorming doesn't help creativity, content workshops could work better and here's why.

For a while now we've been thinking about ways to make workshops more user-focused and more productive. A great article in Fast company on the flawed nature of collective brainstorming, galvanised some of these thoughts.

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blog

POSTED BY

Steve Lloyd

05.07.2016

Communication breakdown?

After a week where the UK has gone from being an influencer on the world stage to a disorganised disparate laughing stock, it seems that communication (both what and how we consume) has played a part. And that misinformation, confirmation bias and the cult of personality have helped get us to this point. I've been thinking about how much this is a reflection of our fragmented media consumption and what it means going forward for those of us in the communication sector. How much does what we consume depend on our age, location or lifestyle?

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blog

POSTED BY

Steve Lloyd

27.04.2016

Stop thinking about how your communication looks.

If you work in branding, advertising or marketing then you probably spend a lot of your time making products and services look good. This makes perfect sense, but we should surely take it as a given that communicating our clients' offer in the best light possible is key. An engaging brand, a beautiful object or efficient service is the result of people spending time crafting messages and imagery.

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blog

POSTED BY

Steve Lloyd

23.02.2016

What if putting together a digital content strategy was fun?

What if it was engaging, easy to learn and as engaging to play as a game of cards? What if it could rapidly lead to the creation of a robust and comprehensive strategy for any business?

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blog

POSTED BY

Steve Lloyd

15.01.2016

How customer experience is saving the world (or What if Tony Stark sold cars?)

What if the cars that he sold were amazing electric creations that did 0-60 in 2.8 seconds? And what if they could be charged in 20 minutes for free? And what if they would help save the planet? And what if the cars cost about the same price as a BMW?

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blog

POSTED BY

Steve Lloyd

18.08.2015

Peering through the mists of time: five future food prophecies

It’s a well worn saying that the only constant is change, yet we are continually surprised when faced with it, so while you might take a few of these thoughts with a pinch of salt (and pepper) they might also be part of your daily intake in the not too distant future....

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blog

POSTED BY

Steve Lloyd

18.05.2015

Saving lives with showtunes

Fort Bragg is almost a byword for tough macho posturing, it’s home to the US army airborne and special forces divisions. It acts as the final preparation station for men about to go to war. It is maybe one of the last places that you would expect to find a tradition of musical theatre. And yet for over 20 years, from 1970 to the early 90’s there was always a musical show that was compulsory to attend.

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blog

POSTED BY

David Rogerson

01.05.2014

Occupying the Queue

Britain has a reputation for being a nation of queuers. It is said that if we see a queue we join it. There are no reliable statistics, but estimates suggest we spend between 6 months and 4 years of our lives waiting in line. All of us have felt the pain and frustration of queuing. The psychology and economics of queuing have spawned whole strands of academic study. Managing queues can define success or failure. This article looks at the psychology of queuing and tactics for improving them.

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