icoEx

Want more people to find you, your brand or your product or service? then read on...

As so often happens, its only after the event that insight and understanding happens. This was certainly the case with the Reasons.to conference in Brighton last week.

If you work in branding, advertising or marketing then you probably spend a lot of your time making products and services look good. This makes perfect sense, but we should surely take it as a given that communicating our clients' offer in the best light possible is key. An engaging brand, a beautiful object or efficient service is the result of people spending time crafting messages and imagery.

What if the cars that he sold were amazing electric creations that did 0-60 in 2.8 seconds? And what if they could be charged in 20 minutes for free? And what if they would help save the planet? And what if the cars cost about the same price as a BMW?

How embracing discordance, mistakes and the bits that fall between can arrest attention, demonstrate authenticity and make for great Rock n' Roll.