Brainstorming doesn't help creativity, content workshops could work better and here's why.
For a while now we've been thinking about ways to make workshops more user-focused and more productive. A great article in Fast company on the flawed nature of collective brainstorming, galvanised some of these thoughts.READ MORE
After a week where the UK has gone from being an influencer on the world stage to a disorganised disparate laughing stock, it seems that communication (both what and how we consume) has played a part. And that misinformation, confirmation bias and the cult of personality have helped get us to this point. I've been thinking about how much this is a reflection of our fragmented media consumption and what it means going forward for those of us in the communication sector. How much does what we consume depend on our age, location or lifestyle?READ MORE
Stop thinking about how your communication looks.
If you work in branding, advertising or marketing then you probably spend a lot of your time making products and services look good. This makes perfect sense, but we should surely take it as a given that communicating our clients' offer in the best light possible is key. An engaging brand, a beautiful object or efficient service is the result of people spending time crafting messages and imagery.READ MORE
Peering through the mists of time: five future food prophecies
It’s a well worn saying that the only constant is change, yet we are continually surprised when faced with it, so while you might take a few of these thoughts with a pinch of salt (and pepper) they might also be part of your daily intake in the not too distant future....READ MORE
Saving lives with showtunes
Fort Bragg is almost a byword for tough macho posturing, it’s home to the US army airborne and special forces divisions. It acts as the final preparation station for men about to go to war. It is maybe one of the last places that you would expect to find a tradition of musical theatre. And yet for over 20 years, from 1970 to the early 90’s there was always a musical show that was compulsory to attend.READ MORE
When is a screen not a screen?
When it's a stage, a water feature or a even a crowd. From the first projected motion pictures in 1896 until relatively recently, a screen to show moving image was a flat rectangle on a wall. With advances in LCD and more importantly LED technology, we are breaking out of the box.READ MORE
What’s the most effective ammunition in the battle for attention?
In an age where we can watch our favourite shows on the way to work, share images instantly and carry the worlds knowledge in our pockets, how do companies get at that most precious of commodities, our time?READ MORE