Brainstorming doesn't help creativity, content workshops could work better and here's why.
For a while now we've been thinking about ways to make workshops more user-focused and more productive. A great article in Fast company on the flawed nature of collective brainstorming, galvanised some of these thoughts.READ MORE
After a week where the UK has gone from being an influencer on the world stage to a disorganised disparate laughing stock, it seems that communication (both what and how we consume) has played a part. And that misinformation, confirmation bias and the cult of personality have helped get us to this point. I've been thinking about how much this is a reflection of our fragmented media consumption and what it means going forward for those of us in the communication sector. How much does what we consume depend on our age, location or lifestyle?READ MORE
What people working in digital today can learn from 1931.
Written in 1931, John Caples' 'Tested Advertising Methods' breaks down the fundamentals of advertising. So much of still applies to agile, search engine marketing and more.READ MORE