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Stop thinking about how your communication looks.
If you work in branding, advertising or marketing then you probably spend a lot of your time making products and services look good. This makes perfect sense, but we should surely take it as a given that communicating our clients' offer in the best light possible is key. An engaging brand, a beautiful object or efficient service is the result of people spending time crafting messages and imagery.
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Peering through the mists of time: five future food prophecies
It’s a well worn saying that the only constant is change, yet we are continually surprised when faced with it, so while you might take a few of these thoughts with a pinch of salt (and pepper) they might also be part of your daily intake in the not too distant future....
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