icoEx

If you work in branding, advertising or marketing then you probably spend a lot of your time making products and services look good. This makes perfect sense, but we should surely take it as a given that communicating our clients' offer in the best light possible is key. An engaging brand, a beautiful object or efficient service is the result of people spending time crafting messages and imagery.

It’s a well worn saying that the only constant is change, yet we are continually surprised when faced with it, so while you might take a few of these thoughts with a pinch of salt (and pepper) they might also be part of your daily intake in the not too distant future....