icoEx

What was the last good book you listened to? Or opinion piece you caught? Have you noticed the current rise in the volume of audio?

Want more people to find you, your brand or your product or service? then read on...

It's unlikely that you need reminding that 2016 is time of change, from Brexit to Trump, political shifts have put us in a state of flux & digital disruption is affecting every industry. How can design help?

As so often happens, its only after the event that insight and understanding happens. This was certainly the case with the Reasons.to conference in Brighton last week.

For a while now we've been thinking about ways to make workshops more user-focused and more productive. A great article in Fast company on the flawed nature of collective brainstorming, galvanised some of these thoughts.

After a week where the UK has gone from being an influencer on the world stage to a disorganised disparate laughing stock, it seems that communication (both what and how we consume) has played a part. And that misinformation, confirmation bias and the cult of personality have helped get us to this point. I've been thinking about how much this is a reflection of our fragmented media consumption and what it means going forward for those of us in the communication sector. How much does what we consume depend on our age, location or lifestyle?

If you work in branding, advertising or marketing then you probably spend a lot of your time making products and services look good. This makes perfect sense, but we should surely take it as a given that communicating our clients' offer in the best light possible is key. An engaging brand, a beautiful object or efficient service is the result of people spending time crafting messages and imagery.

What if it was engaging, easy to learn and as engaging to play as a game of cards? What if it could rapidly lead to the creation of a robust and comprehensive strategy for any business?

What if the cars that he sold were amazing electric creations that did 0-60 in 2.8 seconds? And what if they could be charged in 20 minutes for free? And what if they would help save the planet? And what if the cars cost about the same price as a BMW?

It’s a well worn saying that the only constant is change, yet we are continually surprised when faced with it, so while you might take a few of these thoughts with a pinch of salt (and pepper) they might also be part of your daily intake in the not too distant future....