What people working in digital today can learn from 1931.
Written in 1931, John Caples' 'Tested Advertising Methods' breaks down the fundamentals of advertising. So much of still applies to agile, search engine marketing and more.READ MORE
HOW TO MEASURE THE ROI OF YOUR DIGITAL EXPERIENCES
Despite what many people claim, measuring the value of digital experiences is almost never impossible. It is often complex, sometimes expensive and like many other forms of marketing, such as TV or radio, not a precise science, but like every other form of marketing it should always be attempted. With an ever increasing marketing toolbox, we need to know what works, and what doesn’t.READ MORE
Occupying the Queue
Britain has a reputation for being a nation of queuers. It is said that if we see a queue we join it. There are no reliable statistics, but estimates suggest we spend between 6 months and 4 years of our lives waiting in line. All of us have felt the pain and frustration of queuing. The psychology and economics of queuing have spawned whole strands of academic study. Managing queues can define success or failure. This article looks at the psychology of queuing and tactics for improving them.READ MORE